Market research firm

    Market research firm eMarketer analysts Debra · AHuo · Williamson (Debra Aho Williamson) said, Facebook in the first half of 2011 global income "than I expected to be strong." The company has forecast eMarketer, this year in the United States each users of Facebook advertising revenue shortage Google company (Google Inc.) of one 5. ComScore company data show that the company is expected to Emarketer from its 162 million U.S. users Facebook earn AD revenue will reach $2 billion; And Google is from the 184.6 million American is expected to get on the
user revenues of $12.8 billion.
    Macquarie Securities company (Macquarie Securities) Internet analyst Ben gaza's cut (Ben Schachter) said, "obviously, we all think that they can do more things than it is now."Facebook says on its website on the advertising can expand brand awareness, and can be and users to build an more personalised relationships.
    Facebook's consistent strategy is to provide free services ─ ─ by fans of pages and "loving" icon ─ ─ attract target customers, and then by selling advertising push users browse the information released businessman. Fisher said, the most successful Facebook strategy is the free content and paid advertising combination of mode.
    This is enough to support the current of such high valuations Facebook remains to be seen. Market Research institutions Forrester Research Inc analyst Sean KeKeLun (Sean Corcoran) said, "there is no doubt that now investors are suffering from some novel things syndrome. Facebook is really huge potential. But this need to Marketing Department in a of order to achieve the expected amount of advertising."
    Advertising giant WPP chief executive Martin cable lille (Martin Sorrell) for the traditional advertising model can Facebook for its appeal to a large into users' personal information communication space sceptical. He said, establish brand awareness in Facebook has effect, but the traditional advertising model of the businessman "is a social space in invasion, and therefore must be very careful."