January 13,, ikea opened for the tianjin shop begins "pancake marketing", from the day to 17, the delivery of 100 free every day with new store information bags "tianjin pancakes", the public attention to, are queuing brought bread or discussion. ?Similarly, from January 16 on, Beijing jin yuan inn unexpectedly the home made a free dinner also. But it coupons are granted under: customers in the evening to at 5-9 times of consumption of $10000, with sales contract with the payment voucher to receive a meal vouchers. Is actually "buy sent" or "coupons" a new form. ?Are all household stores, set a specific conditions, then do a free feeding. Ikea pre-opening marketing is doing beautiful,baseball hats because they do in Rome as Rome does do tianjin pancake fruit, if changed the starbucks coffee and Sweden three days the far right away just....... This let tianjin consumers feel kind, and then from citizens are more likely to receive psychological ikea new store. ?The plan also unexpectedly the home a little meaning. Although set higher shopping amount to the threshold of the house, but can be classified as to a big customer value added services, snack or dinner. The same investment scale, vouchers are better than in the home support valence certificate or give small furniture to sell field better, that let customers feel that is extra gain, and not get a due cheap. ?2007 years ang lee's film "lust, caution" dynamite, also let original fiction author Eileen chang's words more well known: "to a man's heart is a stomach, and leads to a woman inner shortest path is vaginal"-a word without permission after JiNvZi or people with dusty, generally speaking, very few people were willing to admit or understand, former half sentence of truth is true, also should the Chinese saying "saying". ?This shows, such as household market marketing service "to eat" article, it is likable, small cost, the larger effect is cross-border combination marketing of good case. ?This afternoon, a friend of zj one thing: he to 2.5 yuan meal specially run to fill has repeatedly unit dining room. The unit that zj, is one of the largest area Shanghai media group, reporters, management, and employs approximately 5000 people, the unit encouraged everyone in the canteen meals, unified in the respective exclusive electronic rice card to check out. Staff board is 1 + flexible standard of month, each meal card to send in $240, then you every day to eat a month or two, after credit card and receive subsidies by the system to the 2.5 yuan (in 20 days, equal to the total monthly is most 60 yuan); There are seven eight times, he thought of today because of the meal allowance card also didn't take, especially a trip to the dining room, or in the unit for half an hour and then go to the dining room. ?According to preliminary statistics dining room, since a daily charge incentive mechanism, 2011 staff dining rate compared to 2010 around 40% increase over the same period. The yearly salary is in 100000 yuan of above of the general staff, the unit dining room if 60 yuan per month (or even two or three times the price) or 2.5 yuan every day in the form of cash subsidies issued asking people to eat more, I'm afraid you're not. ?When eating, many people heart will become soft, businessman or unit is good and say hello. Happened to zj place unit incentive mode of the novel, the effect is very good. ?To see the ikea tianjin shop and unexpectedly the home of Beijing store free meals to marketing, is typically user thinking, look be like simple actually adequately, listen to find a customer demand, earnestly do some useful things. Retail business marketing, when learn the simple to "norm" type of idea,discount nfl jerseys remove flowery and extravagance, real consider for the customer. ?China's retail business is not good marketing, good product of pushing, lack only find good marketing, good services of the heart of humility.
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