2012年10月22日星期一

Gap $ 150 million acquisition of sports apparel brand Athleta

Gap $ 150 million acquisition of sports apparel brand Athleta

Gap announced that the company will be $ 150 million acquisition of women's sports apparel brand Athleta , designed to capture a chunk of the growing women's sports apparel market .

Athleta sells 13 kinds of sportswear , including yoga , ski , bike and hiking sales directory and Internet . The company was established 10 years ago , the customer base is the 25-55 year-old crowd . Gap sales sweat pants , leggings and other casual cotton products , but there is no real running apparel business . < / P >

the Athleta company located in Petaluma , California plans this year issued a catalog of about 21 million ,谷歌seo博客, compared with 13 million in 2007 .

acquisition ,seo慕名者, Athleta will eventually become the Gap the fifth brands in Internet sales mix . In June , Gap launched Internet sales platform to provide consumers with all of its branded services .

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