Lida zipper: the secondary innovation activate the vitality of enterprises
The zipper industry has been innovation is king. Many Chinese enterprises lack the core competitiveness led to a fatal weakness, but this is not a business reason refuse to grow, on the contrary, many enterprises, innovation is the use of effective secondary lever to pry the commanding heights of the market, Zhejiang Lida Zipper Co., Ltd. in a short period of 8 years, in this piece zipper Red Sea market in Yiwu, continuous innovation, the fine precision farming Yun, typical of the top ten brands in China zipper industry in one fell swoop is very convincing. Puzzles and Solutions 1.06 million worth of equipment and 300 million liquidity, Zhejiang Lida Zipper Co., Ltd., founder of Wu Qinying in the market, the temptation pregnant with their own dreams and passions, start ups and before the line of business history while looking forward to. Wu Qinying never been involved in before the zipper industry, why choose this entrepreneurial path,Consumer Electronics? She said casually, zipper industry is just emerging, who grasped the opportunity is fleeting, so, who will have the advantage, there is no time to look ahead and behind the cares only need bold and careful execution. Many industries have faced in Yiwu, a small quantity to large-scale sweet and pain experienced. The industry profits squeezed expansion in the number of firms, soon to enter a low-profit areas. More profitable enterprises began to technological change, trying to break through the the market bottleneck, look for a way out, while the latter part of enterprises to enter the market only in a Red Sea into the game with the opportunity. Leader zipper is somewhere in between, this confusion is an obstacle to the weak, the strong risk opportunities. Wu Qinying said do not care to pay the wages of the employees, but care about what he bring to the company? bargain I never talk to technical personnel personal treatment of the problem, because the treatment of individuals to create on their own, not the company give. Employing principles of Wuqin Ying. Leader zipper brand building process, the promotion of innovation core is technology-driven prices, marketing services customers. No technical advantage of the talent advantage, there is no technical advantage on price competitiveness. Marketing service does not arise. Among local enterprises in the low end of the industry chain, it is inevitable to imitate and introduction of the product, the enterprise is close to the consumer, understand the spending habits of consumers and purchase psychological need confined to the existing technological paradigm, along the such acts of formatting new adjustments and improvements, customer resource is subdivided among the target market to open up. The second innovation is the accumulation and digestion, and ultimately create a product to meet market demand. So professional technical and market development needs of professional talent, have a sober understanding of Wu Qinying used for the introduction of a senior technical director, more than three times per week hotline, adhere to 2 years, and finally with their own Jobs thirst sincerely touched each other, to find a key talent. In 2001, the company entered a stage of rapid development, the only full-time R & D staff, more than 10 people within a few years by the national patent 26, of which there are three leading technology to maintain industry absolutely very objective, value-added products, other peer companies only can hold a candle to. Fight each nylon zipper, shoes zipper, fluorescent zipper, a number of characteristics of new products have developed successful market, the market reacted strongly to the very profitable. Management first in 2003, the Leader zippers the pricing world Make full use of the company's management and technological advantages, to win the market. Can do so actuarial degree Lida zipper rely on the corporate management team to adhere to the strict management procedures. Quality management department in product procurement,Home & Garden, production process monitoring, factory inspection of the finished product, as well as the implementation of multi-program management and accountability in the implementation of the production process, combined with personal interests. Wuqin Ying said, not only to achieve technological innovation, but also so that management innovation, production innovation, full innovation such enterprises in order to maintain the vitality of the permanent life and immeasurable. The annual rewards to many innovative employees, mainly sub-bonus system and posts made. Under such conditions stimulate employees to complete as much as 200% of the sales target, while employees in order to increase the speed of 20% annually awarded for technical and management innovation, and maintained a strong creativity. Forge ahead vitality from the companies continue to promote secondary innovation and employing the principle of Leader zipper matures innovation system and management system, unique in the industry. Its production of zipper enough around the Earth semi-circle as many as 50% of exports abroad, being in the context of globalization, to examine the corporate development of the Road, Leader zipper industry Significance universal values and reality.more article：
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