From China to change the world influence

September 8, 2011, liu "very carefully and seriously" to the outside world announced: "lenovo acquisition IBM PC project is successful." IBM PC department to mergers and acquisitions for ten years of the sign of the international road, is this the fatal; Two months after the November 2, the baton to Mr Yang liu, who set the chairman and CEO of power at a suit, he remarks said: "flying high, high to be the world to see!" In a concerted effort to palm, international association of old and new alternate transition moment, a named "to lenovo: lenovo international decade" of work quietly come out. Don't know is chance occurrences or author ZhangXiaoPing don't have eye, book title "to lenovo" meaning: both contains the internationalization of association in the first decade of summary,discount sunglasses the second decade of the prospects content, but to liu as a representative of the first generation of entrepreneurs to salute, Mr Yang, as a representative of the new generation of leaders blocked the depth. Through the author in the new century to lenovo 10 years international journey between the lines of sorting and summing, in the little-known story and lively characters behind, I seem to see, lenovo in m&a IBM PC department by uncertainty, before and after the panic to the confident and calm, exchange, to fight by fusion, and mutual benefit the mammoth scene. This period of arousing rhapsody, including all exciting inspiring feelings and management of the books. People have always been talking about lenovo implementation the cause of the internationalization strategy, cannot help in 2001 to China's entry into WTO liu after global upheavals of the vision of setting sail worship and ignored the other more important reason: when lenovo for through diversity international achieve sustainable growth or confused in the Internet, IT consulting, cell phone the expansion of field after comprehensive routing, international association of the lost as the only choice. Just in May 2002, in strategic transformation of the IBM sent senior vice President John Joyce to lenovo out "the olive branch", test the possibility of merger. The sudden good news to Mr Yang liu and both joy and panic: IBM is the founder of the PC, known as the "big blue expensive, liu in 1985 to himself in his father's old suit crowded in the last row to IBM lecture nervousness warmed in mind, even if IBM is now head slightly clumsy" elephant "can't dance, but to lenovo was" snakes "head," snake swallow like "is" the Arabian nights ". In the years that lenovo stocks rising unemployment, provide financial support for mergers and acquisitions; Mr Yang, the youth, and rely on "dual mode" beat untouchable dell, for lenovo in the international market development provides a copy of successful experience; The "Legend" to "Lenovo" "suddenly turn hostile" for standard action evokes strong repercussions, Lenovo selected Beijing Olympic sponsors TOP news high-profile...... All of the good news for lenovo m&a lay the basis. Even so, a decision on whether to make acquisitions of negotiations at the last moment, liu or concerned said: "if the merger fail, they don't have a job, or walk a more robust way better." However, lenovo for many years of "enterprising spirit makes the final decision liu, support such as Mr Yang executives in the United States team negotiations. That is for more than a year of extremely hard and bitter contest, conspiracy of suffering and tit-for-tat argument is staged continuously. December 8, 2004, lenovo finally $1.25 billion acquisition of IBM's global desktop and notebook business business, fiscal year 2003 lenovo sales of $2.98 billion, IBM was as much as us $89 billion, including $28 billion PC business, only PC is all business association nine times more, "snake swallow like" finally achieve success. But this does not mean that the success of the international association, merger and acquisition is just the beginning, difficult to follow. When the talks between the evolution of the desk exchange, although this with two enterprise culture, system, management and two national environment related, Mr Yang decisive put forward "honesty, respect, compromise" mantra of policy,MLB Cap the stability of the Chinese and foreign executives for fusion to lay a solid foundation. But in the later ward, amelio has the outgoing and foreign executives even lenovo employees to see the departure of old, fusion road difficult without plan, at a high price. The 2008 financial crisis will once again the swamp to the cliff edge associations, to be resolutely liu mountain, "willow with" 9-2, lenovo near misses, into the healthy development of the fast lane. Acquisition IBM PC department in the meaning of liu fecundity after gradually revealed, lenovo in southeast Asia and South America, Russia and other emerging markets playing song of the attack in Europe, the mainstream market tunneling also effect, this is both lenovo "dual mode", "a pair of boxing strategy" to develop means such as the victory, and the rapid growth of international talent team is inseparable, and, of course, Mr Yang liu and two coups guides of the credit, but it was all benefit from 2001 lenovo implement the international strategic courage and wisdom. "Stood on the shore will never learn to swim," Mr Yang was in silicon valley inspiring vision "lenovo in ten years into the ranks of the world famous brand" blueprint, is working on its own and companions with sweat and blood a row of inoculated out, one of the difficult and painful, and strangers can't imagine. If this book only just discussed international association, or only just described international association, that is narrow and pool.as determined. "Again lenovo is the story of not only the lenovo acquisition IBM PC department or ten years international stories, the book about lenovo's genes and spirit, even to the starting point of the international association back in 1984 when the establishment of our company: lenovo open, inclusive" academy of sciences culture "and deal with world-class company business, will have the enterprise blood into international DNA.Internationalization is just reflects lenovo 27 years a mirror of the history, is the study from 200000 yuan of lenovo "academia sinica" the evolution of turnover topped $21 billion multinational group a clue. And on the international research, the author through the big time, cross-trade and perspectives, macro narration and lenovo in different historical period of the key choice, combining with broad vision and the depth of the reflection of the upcoming international China enterprise provide highly reference value "out to sea guide". At the same time, lenovo in confusion, panic make hard choices when the thinking and logical breakthrough methods, for the in economic crisis again "predicament of entrepreneurs also have not underestimate practical significance. Today, lenovo has take on the road, although mobile Internet future fog and heavy, and the PC industry, and increasingly grave xishan thin, this situation is like 2001 years the autumn wind bleak season one, everything again like the cycle of destiny. It is in this illusion and real, lenovo continue to deduce the influence from China to change the world story. -ChenRun wen,, the financial writer, financial commentators, book reviews people this is the associate again "book reviews published in the enterprise observers" magazine in 2012, no.4, reproduced please indicate the source "the rise of an enterprise, far more than a rise of nations is worth our glory." Peter drucker words, lenovo learned the self-evident. In the past decade, the Chinese enterprises to go into the way of the world is full of thorns, and met with little success. Lenovo "unbeaten the strong" is the secret to popularity? From confusion to worry, from the collision to the fusion, from controversial spurt to strong; From strategy to the innovation from the business model to form a team from the spirit of enterprise to enterprise culture-with wisdom, global association of China found breaking the internationalization process of thinking in policy, culture, market, financial risks. "Again lenovo" full disclosure the lenovo into the international Olympic committee (ioc), China's first global partners, purchase IBM PC department, the financial crisis in the huge losses to the full quickly from earnings, foray into mobile Internet field behind many of the political events inside and details.

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